CX / AI / Product / Strategy

I understand what to leave out.
And when to add in.

I’m Jon Gifford. A design strategist, product specialist, dog lover, and father of three. My work is fueled by AI and driven by behavioral data. I help to create platforms, products, and services for some of the world’s most influential brands.

The OutcomesMy Backstory

I added some stuff here.

6 projects
CommonSpirit Health — Online Patient Ecosystem
featured

CommonSpirit Health

Online Patient Ecosystem

Find-a-doctor and scheduling for one of the largest nonprofit health systems in the US.

Intenti.co — AI-Driven Subscription Product
featured

Intenti.co

AI-Driven Subscription Product

An AI product that reads behavioral signals and tells a salesperson what to do about them.

Ellucian — SaaS Optimization for Conversion
featured

Ellucian

SaaS Optimization for Conversion

Rebuilding a large higher-ed SaaS presence around buyer intent and a clearer product architecture.

Kaiser Permanente — Global Service Design
featured

Kaiser Permanente

Global Service Design

End-to-end service design connecting Kaiser Permanente with patients.

Arris Surfboard — Product Design
featured

Arris Surfboard

Product Design

Making home networking hardware understandable to people who don't want to learn it.

OpenAI — AI-Enhanced Rapid Prototyping
Coming soon

OpenAI

AI-Enhanced Rapid Prototyping

AI-powered and AI-created. Based on the strange little world of Codex Pets.