CX / AI / Product / Strategy

What if everythingworked better?

I’m Jon Gifford. A design strategist, product specialist, dog lover, and father of three. My work is AI-driven and informed by behavioral data. I help to create products, properties, and potential for some of the world’s most influential brands.

Selected work

10 projects

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CommonSpirit Health

Online Patient Ecosystem

Find-a-doctor and scheduling for one of the largest nonprofit health systems in the US.

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Ellucian

SaaS Optimization for Conversion

Rebuilding a large higher-ed SaaS presence around buyer intent and a clearer product architecture.

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Kaiser Permanente

Global Service Design

End-to-end service design connecting Kaiser Permanente with patients.

Coming soon

OpenAI

AI-Enhanced Rapid Prototyping

AI-powered and AI-created. Based on the strange little world of Codex Pets.

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Intenti.co

AI-Driven Subscription Product

An AI product that reads behavioral signals and tells a salesperson what to do about them.

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Arris Surfboard

Product Design

Making home networking hardware understandable to people who don't want to learn it.

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Crowdbotics

Phased Relaunch

An incremental relaunch for a platform whose site was undercutting its own credibility.

Brookfield

North American Design System

A modular design system covering roughly 50 luxury properties, each with its own brand.

Wripple

Product Feature Enhancements

A client dashboard redesign and design system for a premium talent marketplace.

Lamb Weston

Branded Product Rediscovery

Updating a long-standing food brand's digital presence and B2B ordering experience.