What if everything worked better?

I’m Jon Gifford, a CX and product designer who helps large organizations improve complex products.

My approach combines behavioral data, AI, and human-centered design to create experiences that work for the people using them.

Over the years, I’ve led projects in healthcare, education, real estate, consumer technology, and B2B marketplaces—including regulated industries where trust and accessibility matter.

At home, I’ve got three kids and four dogs, so listening comes with the territory. If you’ve got something to say, I’d like to hear it.