Making complex products simpler, clearer, and easier to use.

I help organizations untangle complex experiences—and make them work better for the people who actually use them.

My approach combines behavioral data, AI, and human-centered design with a healthy suspicion of anything that makes people work harder than they should.

I’ve led projects across healthcare, education, real estate, consumer technology, and B2B marketplaces, including regulated industries where trust and accessibility aren’t optional.

At home, I’ve got three kids and four dogs, so listening comes with the territory. If you’ve got something to say, I’d like to hear it.